I’m sure you’ve heard this phrase countless times, but what does it really mean?
In the realm of real estate, where growing your business, bringing on buyer agents, hiring real estate assistants, marketing specialists and vendors, the laws of attraction simply mean that you will bring on what you exude, as a leader and manager.
Your wealth and strength exist within your ability to direct the course being taken. This means that you take care of your team and that your team reacts like a fine tuned thoroughbred. You’ve nurtured each member and given the group the best you can offer and because of that effort, your team members feel loyalty and stay by your side in times when the real estate market is not doing so well, when sales are not coming in as they once did.
How do you attract the best talent out there?
It’s an age old question! Typically, business owners think it’s all about money. Sure, money is important to a degree but it’s not the entire package. Have you ever heard the phrase: “Money can’t buy happiness”? That applies here too. I can’t begin to tell you how many employees come to us from well established teams wanting to get out because they’re not being treated well.
A simple gesture of appreciation goes a long way. How far does it go, really? It translates into loyal staff that take care of your business even if you’re on vacation at a vineyard, taste testing cheese and fresh grapes.
In our experience, as Real Estate Recruiters™, we have found that it is extremely unlikely to lure a candidate from another team when they are taken care of emotionally and financially. No, we’re not asking you to be therapists for your employees but we’re saying that you need to chime in with emotional intelligence and be in tune with your employees, unless you want to be known in the real estate industry as the revolving door real estate team. Your reputation will precede you especially in an industry that is riddled with gossip and the green eyed monster.
Attitude matters
We’ve worked with a few top producing teams and the common denominator as to why one does better than the other, even by just a hair, is pretty simple: attitude. Those realtors who are very humble, down to earth, approachable listeners win out every time. Even though they have the gift of gab when it comes to sales, they also have the ability to sit back and view everything holistically, with a willingness to learn. Most importantly, they are aware of their shortcomings and will work on them, going the extra mile to ensure that you know they appreciate you. They see your value!
It’s a tremendous feat to achieve being a top producing realtor and to be known as one of the Top 100 list of your brokerage. It’s another thing however to have a well functioning team that is taken care of. Not only are you being talked about as a top producer within the ranks but candidates of all kinds will gravitate toward you for a job. Why? Because you exude positivity and you know yourself. And that speaks volumes.
